The Canada Act Essays - Constitution Of Canada,

The Canada Act By 1980 the constitution was no longer as well suited for the country of Canada. Changes were needed to be made in the constitution which had not been touched over the last 113 years. The Prime Minister wanted to secure a bill of rights in the constitution but also wanted to patriate the BNA Act. This meant to bring the act from British hands into Canadian control. In 1931 an earlier attempt had been made to patriate the BNA Act. At the time British Parliament had just recently passed the Statute of Westminster, which gave all dominions under British influence complete independence and no longer held them to British Law. This law also applied to Canada but not including the BNA Act. This occurred because the Federal and Provincial governments could not agree on a way of revising the act. The Provincial Government rather liked this agreement because it kept the federal government from going out and acting on its own and violating provincial rights. The question of amending the BNA Act was discussed many times after 1931. In 1971 in Victoria an agreement was almost made. The provinces were given 10 days to go over the proposals made in Victoria but Quebec did not agree and it was all scrapped leaving them at square one once again. Ontario and New Brunswick's input on the changes in the constitution/BNA Act: - free to carry on business throughout the country - should not be restricted by provincial rules on trade - one parliament ruling Canada - manage economic power to distribute wealth easily - provincial wealth should be distributed throughout Other provinces, (mainly Quebec), input on the changes in the constitution/BNA Act: - provincial communities are equally important to Canadians as was the nation provincial governments should better understand the needs of the people - Ottawa was not the only voice for Canada - provinces wanted more power in federal policies that concerned provincial matters In September 1980 another federal - provincial conference was held to discuss amending the BNA Act once again. Unfortunately there were two conflicting views at these meetings. The Prime Minister, Trudeau, took on the view that we were all "Canadians" - not French or English, not Westerners or Easterners. Trudeau thought that Canadians would do best to have all the same freedoms across the country. He wanted to focus on breaking down the provincial barriers and unify Canadians as citizens. October 2, 1980, Prime Minister Trudeau announced that he was going to patriate the constitution on the federal initiative alone. This statement did not go over well with the provinces. The supreme court was consulted on wether this was legal and some changes were made after it was declared legal but a huge break in the traditional methods of doing things. During October and November 1981, last minute negotiations and changes were made and finally an agreement was reached between Ottawa and nine of the provinces on a constitutional package. Of course the disagreeing province was Quebec who refused to go along with the agreement because Quebec had not been given Veto power over amendments. Still the proposals were passed and in March 1982 the British Parliament gave its approval to the newly proposed constitution act. The New Constitution Act included amendments made over the years to the BNA Act. But there were additions that would have effect on the federal system of the future. The new act focuses on strengthening provincial government control over natural resources, defines the principle of equalization which intends to guarantee all Canadians will have access to basic public services no matter where they live. The rights also included protection of both French and English language rights. In a separate section the existing Native rights are also protected. The changes in the BNA Act and Canadas constitution follow in suite to the changing times. The changes made for this day and age may no longer be applicable 50 years from now and once again the act will be reviewed and probably renegotiated.

Pros and Cons of Capital Punishment essays

Pros and Cons of Capital Punishment essays Capital punishment is a subject you can always count on for a lively discussion with plenty of opinions and lots of questions. "Capital Punishment is a term which indicates muddled thinking. The dilemma of kill or be killed, which confronts civilized society daily and inexorably, is bedeviled by the jumble of panic, superstition, and angry resentment we call punishment, expiation, propitiatory blood sacrifice, justice, and many other imposing names. The dilemma is a hard fact which must be faced and organized." (1) In today's world, terrible crimes are being committed daily. Many believe that these criminals deserve one fate: death. Capital punishment, the death penalty, is the maximum penalty used in punishing people who kill another human being - and is a very controversial method of punishment. Criminals guilty of murder receive a verdict of capital punishment. Murder is the unlawful killing of another human being with an intentional or criminal intent. First-degree murder is usually premeditated or by deliberate design. In most states, a person convicted of first-degree murder can be sentenced to the death penalty. Debate over the merits of capital punishment continues on a daily basis. Proponents of capital punishment defend it mainly on two grounds: death is a fitting punishment for murder, and executions maximize public safety through incapacitation and deterrence. Capital punishment is meant to be a deterrent to crime, specifically murder. Gordon Tullock, of Virginia Polytechnic Institute, states: "Eighty percent of the people who seriously think about crime think of punishment as a deterrent - except for the sociologists, and they wrote all the textbooks." (2) According to statistics, for each execution there are 50 murders averted. This was documented in the U.S. between the years 1967 - 1984. (3) Murders began to rise during the years that capital punishment was not allowed w...

Macroeconomic Essay Example | Topics and Well Written Essays - 250 words - 5

Macroeconomic - Essay Example ces and damaged confidence of the investors, while the Federal Reserve has tried to help US recover its GDP and consumption rate by offering money at interest rates which are as low as zero percent (CBO, 2013 & FRB, 2013). Another huge problem that the US is currently trying to counter is the budget deficit and the trade deficit which continues to threaten US as a nightmare. There are various steps that can assist US in solving their problems, one of the steps US can take is that it can implement an expansionary monetary policy. Expansionary monetary policy is one in which the government injects fund into the economy (Arnold, 2011, p.393). When funds will be injected into the economy of US, investors will start getting loans on easy terms and they will be able to invest more. Due to their increase in investments, employment opportunities will be created and due to increase in employment, consumption will increase. Increase in consumption will further elevate the confidence of the investors and they will invest more. Newsroom - Organisation for Economic Co-operation and Development. (n.d.). Organisation for Economic Co-operation and Development. Retrieved February 17, 2013, from

Reading stories with children Research Paper Example | Topics and Well Written Essays - 750 words

Reading stories with children - Research Paper Example I decided to read two different books in terms of their themes and setting. The first book was a religious book with religious themes while the second book was more of a fun book. The interaction with the kid, who is about five years of age, was rather eye opening. During the reading session, the kid interjected the process severally asking various questions regarding the stories. He constantly asked questions regarding the meaning of words he did not understand. This trait was a bit interesting as it portrayed the kid as an inquisitive person who wanted to know more. Various facial expressions accompanied my reading to the kid so as to further make him understand certain aspects of the stories. He was keen on the kind of expression that he saw on my face as I continued to read the books. Whenever there were frowns on my face he could also frown. This was a sign that the kid personalized the reading through the expressions that I was portraying to him as the reader. After reading the books to the kid I did further analysis on his reactions during the time I read the books. This revealed something interesting as I realized that the child scrutinized details of every picture that was shown to him. The scrutiny of the fin details in the pictures portrayed the kid as an individual who is interested in both the pictorial aspects of the stories as well as the word flow. This was even more interesting when it came to recalling the reading on the side of the child when I asked him questions. Even after reading the two stories to the kid certain aspects of his traits were outstanding. The kid was able to recall the outline of the two stories though note as exact or fair as it should have been. The first story was titled chocolate me which talks about the skin color in different people. It was more religious and encouraged the readers to appreciate

How Might Deprivation Lead to Crime Essay Example | Topics and Well Written Essays - 2500 words

How Might Deprivation Lead to Crime - Essay Example In these models, deprivation leads to crime by placing low-income individuals who have low returns from market activity in proximity to high-income individuals who have things that are worth taking. A formal model of deprivation and property crime in which individuals choose between legitimate and criminal activity can be found in Chiu and Madden (1998, p123-141). Most empirical tests of the economic theory of crime have been concerned with the deterrent effects of the criminal justice system in particular by how increased police activity and imprisonment rates reduce crime, and whether this reduction is due to prevention or incapacitation (Tierney 1996). In the past several studies have considered the effect on crime of deprivation, albeit indirectly through the effect of low earnings on criminal activity (Roger 2002). In contrast to the economics of crime literature, which focuses on the deterrent effects of the formal criminal justice system, social disorganization theory considers factors that diminish the effectiveness of informal social controls. Shaw and McKay (1942) identified poverty, ethnic heterogeneity, and residential mobility as the three factors that weaken networks of social control and undermine the ability and willingness of communities to exercise informal control over their members. Sampson (1987) has added family stability to this list. For social disorganization theory, deprivation causes crime indirectly by being associated with poverty. Several of the classic theories of crime, including Marxist, strain, and utilitarian rely heavily on economic factors such as poverty and unemployment to account for variations in crime rates (Shihadeh & Ousey 1998). Researchers since the nineteenth century have suggested a positive association between poverty and crime in urban areas (Tierney 1996). This may be due to the fact that the relationship between poverty and crime is contingent upon the specific crime category under consideration (Patterson 1991). In Merton's (1938, p672-682) strain theory, individuals low in the social structure are perturbed by their failure to attain the material attributes of success, and this failure is more substantial when they are confronted by the success of those around them. Unsuccessful individuals become alienated from society and commit the crime in response. Individual alienation can arise from income deprivation or from belonging to a racial minority. The predictions of strain and social disorganization theories have been subject to extensive but questionable empirical testing in the sociological literature. The influential study of Blau and Blau (1982, p114-129) found a strong relationship between measured income deprivation and homicide rates in large metropolitan areas in 1970. Such theories rely on the troubling assumption that macro-level relationships reflect the sum of a series of individual-level social-psychological processes. Blau and Blau's (1982, p114-129) prominently stated that highly stratified environments generate feelings of resentment and frustration in individuals.  

Opening A Cafe In Moscow Russia Marketing Essay

Opening A Cafe In Moscow Russia Marketing Essay We are a newly established company in food and drink industry. We plan to set up our first cafà © shop in a business area in Moscow, Russia. We want to differentiate ourselves from our competitors by providing high product quality and high service quality. Our cafà © shop is not only a place for people to enjoy life but also a suitable place to work. Russia is a very different in culture (Euro-Asia) comparing to other western countries. It changes so quickly that we need to work deeply on our marketing plan to adapt to this fast changing market. 2. Market Analysis 2.1. The Market of Russia Russia is the worlds largest country in terms of area, stretching from the Baltic to the Pacific across 10 time zones, with an estimated population of 144 million. Russia is one of the fastest growing emerging markets at present with a GDP growth of 7 percent in 2008. Revenue from crude oil and natural gas exports and strong domestic demand are contributing to a booming economy, making it the bright spot in an otherwise challenging region. Russia ranked third, in A.T. Kearneys Global Retail Development Index 2008, which qualifies it as one of the most attractive retail markets for international investors. Robust income growth, a reduction in unemployment, consistent government policy and a rapidly increasing middle class offer optimistic expectations for the future development of retailing in Russia. 2.2.The Market of Moscow ¼Ã‹â€ where we want to set up our first cafà ©Ã‚ ¼Ã¢â‚¬ ° Moscow is the capital and the largest city of the Russian Federation. It is also the largest city in Europe, with the Moscow metropolitan ranking among the largest urban areas in the world. Moscow is a major political, economic, cultural, religious, financial, educational, and transportation centre of Russia and the world. 2.2.1. Population According to the 2002 Census the population of the Moscow was 10,382,754, however, this figure only takes into account legal residents. Substantial numbers of internal migrants mean that Moscows population is still increasing. 2.2.2. Economy Moscow is a major economic centre and is home to the largest number of billionaires in the world, which is the reason why we choose Moscow to start our Cafà © chain business before expand to other cities of Russia. Since a significant portion of Russias profits and development is concentrated in Moscow as many multi-national corporations have branches and offices in the city, we may consider whether to target this segment of white-collar working class by providing a special quieter area in our coffee shop especially for them, with Wi-Fi free of charge, making them feel that our coffee shop is a suitable place to work while enjoying their coffee break. 2.2.3. Crime However, while the overall stability has improved in the recent years, crime continues to remain a problem hindering business development. Pick-pocketing is frequent in Moscow, as well as burglary from vehicles. Organized crime in Moscow and Russia in general, has often been involved with drug trafficking, cyber crime, prostitution, and financial crimes. Thus, we have to consider the security level when we are selecting the location of our coffee shop(s), not only for the safety of our shop itself, but for the safety of our employees and our customers. 2.2.4. Transportation Air There are five primary commercial airports serving Moscow: Sheremetyevo International Airport, Domodedovo International Airport, Bykovo Airport, Ostafievo International Airport and Vnukovo International Airport. We may consider whether we open a coffee shop inside the Sheremetyevo International Airport or/and the Domodedovo International Airport, as Sheremetyevo International Airport is the most common entry point for foreign passengers, handling 60% of all international flights, while Domodedovo International Airport is the leading airport in Russia in terms of passenger throughput, and is the primary gateway to long-haul domestic and CIS destinations and its international traffic rivals Sheremetyevos. Metro Local transport includes the Moscow Metro, a metro system famous for its art, murals, mosaics, and ornate chandeliers. Today, the Moscow Metro contains twelve lines, mostly underground with a total of 177 stations. The Moscow Metro is one of worlds busiest metro systems, serving more than nine million passengers daily. Again, when selecting the location of our coffee shop, we have to take into account the transportation factor. We must choose a place where it is not only easy to recognize but also convenient to arrive at. 2.2.5. Internet User Internet penetration is lower than in Western countries, although it is developing at a fast pace in Russia, and is currently at 30.2%. The number of internet users has risen from just 220,000 in 1995 to 42,936,000 users in 2007. Service providers are expanding beyond their traditional markets in Moscow and St. Petersburg into Russias regions. Although still low at around 38%, PC penetration improved rapidly from less than 1% in 1990. Continued growth in the home ownership of PCs will spur further development in the number of internet users as PC ownership and internet development are closely linked. Possession of PC and growth of internet users: 2002-2007  ¼Ã‹â€ Source: Euromonitor International from national statistics/ITU ¼Ã¢â‚¬ ° 3. Industrial Analysis 3.1. Foodservice Industry in Russia Cafà ©s and restaurants account for 37.3% of the industrys value in 2007. 3.1.1. Market Value Forecast The compound annual growth rate of the industry in the period 2007-2012 is predicted to be 5.1%. 3.1.2. Market Volume Forecast The compound annual growth rate of the industry volume in the period 2007-2012 is predicted to be 0.3%. From the above data, we can see that the market volume for the next 5 years is expected to grow steadily but low in growth rate, In 2012, the Russian foodservice industry is forecast to have a volume of 5,112.1 million transactions, an increase of 1.7% since 2007, while the market value during this period will enjoy a healthy growth. In 2012, it is forecast to have a value of $6.5 billion (165.6RUR billion), an increase of 28.3% since 2007. That is to say, the market will be in a trend with low volume of transactions but can generate higher value. This information will lead us to differentiate our cafà © shop from other common coffee shops by providing high quality of products and service with comparatively higher prices. 3.2. Hot Drinks Industry in Russia Coffee sales proved the most lucrative for the Russian hot drinks market in 2007, generating total revenues of $2.5 billion, equivalent to 64.1% of the markets overall value. In comparison, sales of tea generated revenues of $1.3 billion in 2007, equating to 33.5% of the markets aggregate revenues. 3.2.1. Market Value Forecast The compound annual growth rate of the market in the period 2007-2012 is predicted to be 2.2%. 3.2.2. Market Volume Forecast The compound annual growth rate of the market volume in the period 2007-2012 is predicted to be 0.9%. In 2012, the Russian hot drinks market is forecast to have a value of $4.3 billion, an increase of 11.3% since 2007, and a volume of 285.8 million kg, an increase of 4.7% since 2007. Again, the above data justifies our decision of entering Russia market, as coffee still remains the most popular and important hot drinks among Russians. Buyer Power Self-realized muscovite people with high consumption potential Spontaneous group of people buying compulsively Needs and wants change very quickly 3.3.Porter five forces Indirect Competitors Retail stores and malls New Players New large groups like Starbuck chain look at enter the market Long time to enter the market because of barrier of laws and government Number of new players already in the market Foodservice Industry Russia Number of new companies, choice offered to the customer Higher growth in value than in volume Differentiation in product quality and visibility Brand building is key for this market very competitive market Services alliances (suppliers) Necessity to make alliances with suppliers to survive Importance of having good quality food at low price  ¼Ã‹â€ Source ¼Ã… ¡DataMonitor Published September 2008) 3.4. SWOT analysis STRENGTHS WEAKNESSES Strong market growth Purchasing high quality raw materials give us a competitive advantage Being able to adapt our product and business model to the market needs and wants customer changes Strong market study to verify our assumptions on the field and later on adaptation through regular surveys Strong operation process Alliances with suppliers Staying aware of the different cultures that exist in Moscow Strong values in accordance with customers own values (e.g. on quality respect) Time to implement the structure due to our lack of market knowledge Seasoned industry (week-end and days off for holidays because of business area) High cost for commodities (high level of equipment required) Build a partnership with business partners can be long and not solid enough Lack of stability of human resources OPPORTUNITIES THREATS Taking into account the market changes High capacity for adaptation Having a leading strategy In Moscow will put us one step ahead from competitors, is a key factor to create a new trend Create a team spirit in the company that keep Faithful the human resources Government regulation: Competitors like Starbuck Coffee with a financial advantage Market demand difficult to evaluate 4. Strategies Our strategy is a market penetration strategy, focusing reaching a new customer market niche. Current products New products Current Markets Market penetration Strategy Product-development Strategy New Markets Market development Strategy Diversification Strategy Source: Strategies for diversification by Igor Ansoff Our approach is to enhance relationships with our customers, the self-realized people that it corresponds to middle-aged people with a high consumption potential. 4.1. Objectives (a 5-year Plan) Investment: 100,000 euros for the first cafà © shop Timetable: Time actions results T0 +6 months Marketing study T0 + 12 months Preparation for the establishment of our first cafà © in Moscow Get everything done before operation (place, suppliers, HR, etc) T0+30 months (to be consolidated) (Breakeven point) (estimated after 18 months of operation) operation of our first Cafà © shop and consolidation At least to reach breakeven T0+36 months Find investors and prepare to open the second cafà © shop Open the second cafà © in the same city T0+ 60 months Find investors and prepare to open more cafà © shop Expend more cafà © shops in other cities in Russia Quantifiable Average number of customer per day Number of days of operation per year (5 days / week) Total sales per year Estimated profit after 2 years of operation (5%) 300 400 250 days 500,000 euros 25000 euros per year Achievable We think that our objectives are achievable and this lowest estimate will be consolidated. 4.2. Segmentation/Targeting To be useful, market segments must rate favorably on five keys criteria: It has to be measurable, substantial, accessible, differentiable and actionable. (Source Kotler Keller Marketing management second edition) The segment, we have chosen for this marketing plan complies with those criteria. Our target is the Self realized groups of Customers: What are their characteristics? Self-realized group is middle-aged people with a higher proportion of women. They have a high consumption potential. Their values go to life quality and healthcare. On the opposite of innovators group or spontaneous ones, they dont like advertisement. They want to make their own choice based on the facts they have access. What are our assumptions regarding to the benefits this type of customers want to find when entering in our Cafà ©? The list of characteristics we need to measure thanks to a marketing survey before applying to our Cafà © are the followings. Quality 1st Quick to get Comfortable when having more time Segmentation Customer type Benefits Innovators Spontaneous Ambitious Self-realized Settled Traditionalists Thrifty High quality drinks/food 3 1 5 1 5 2 6 High quality service 4 2 6 2 6 1 6 Relaxing area 2 5 4 4 2 4 5 Nice working area (with wi-fi) 6 6 1 3 4 6 5 Nice place to meet people 1 3 2 6 1 5 4 Takeaway/Phone order delivery service 5 4 3 5 3 3 4 Segment B A C A C D D Targeting: We want to target segment A which include Spontaneous and self-realized people. The second largest group, the Spontaneous, is dominated by men and singles, and they often buy goods impulsively. The Self-realised are middle-aged people, with a higher proportion of women, and a high consumption potential. This important group tends to be irritated by advertising, valuing quality and pays attention to healthcare. Explanation of the customer types in segmentation: Region-Media, specialists in Russian advertising, have conveniently identified seven types of consumers in this market. The growing group of Innovators are mainly based in Moscow, prefer to spend their free time involved in sports activities and active leisure and eat out in restaurants featuring exotic cuisine. The second largest group, the Spontaneous, is dominated by men and singles, and they often buy goods impulsively. The cluster of the Ambitious is smaller, and relies on advertising when looking for a product. The Self-realized are middle-aged people, with a higher proportion of women, and a high consumption potential. This important group tends to be irritated by advertising, valuing quality and pays attention to healthcare. The largest group are the Settled (25% of consumers in Russia and 21% in Moscow), a rather traditional group with great brand affinity: innovations barely interest them. The Traditionalists pack a low consumer potential, as half of them are retired and lo yal to retail outlets that have survived since Soviet times. The last and smallest cluster, Thrifty, mainly shops in discount shops. (Source: www.euromonitor.com Top 10 consumer trends in Russia) 4.3. Positioning To convince customers of our targeted segment that coming in our cafà © will offer the benefits they need. To spontaneous and self-realized people in Moscow that our cafà © shop is a nice place for both working and relaxation, because it offers products and services in high quality, free wi-fi access, takeaway/ phone order delivery services, 4.4. Designing the Offer ( Marketing Mix) 4.4.1. Products We offer high quality drinks and healthy food with first rate raw material. For us, products must be natural and fresh. Examples: Coffee ¼Ã… ¡ The basic offer contains, cappuccino, latte and espressos made with grains from different countries as Brazil, Italia, Colombia or Kenya. Chocolate: Our Caramel Chocolate is a creation with cold chocolate, whipped cream and a drizzle of hot caramel syrup. The Canadian chocolate is made with dark chocolate and cranberries. Tea: Our basic offer is represented by international flavour as Green tea and white tea from Japan and China and yellow tea, a very rare and delicate blend from China. The last one is Ceylon tea, a black tea from Sri Lanka. We also offer flavoured teas as Jasmine tea from India, a combination of green tea and oxidized jasmine flowers. The Mint tea from Morocco is Gunpowder tea in which is added, during the infusion, fresh mint leaves and sugar. And finally, Earl Grey tea that is a tea blend with a distinctive flavour and aroma derived from the addition of oil extracted from the rind of the bergamot orange, a fragrant citrus fruit. Our Cafe Menu COFFEECHOCOLATE Espresso The essence of coffee extracted into a concentrated one ounce beverage Espresso Macchiato A shot of espresso marked with a dollop of foamed milk Traditional Cappuccino Espresso combines with a velvety milk foam. _ 1/3 espresso _ 1/3 steamed milk _ 1/3 frothed milk Mocha Espresso with foamed milk with chocolate syrup or powder added Latte Espresso combines with steamed milk, topped with a small amount of milk foam. _ 1/3 espresso _ 2/3 milk Americano Espresso diluted (after brewing) with an equal portion of hot water Latte Art Latte Rosetta Hot Chocolate Mexican Chocolate Canadian chocolate Caramel Chocolate TEA Bushells, Earl Grey, English Breakfast, Irish Breakfast, Vanilla, Arctic Fire. Herbal Teas: Red Zinger, Chamomile, Lemon, Peppermint Ceylon tea: a black tea from Sri Lanka Green tea yellow tea: from China White tea: from Japan Jasmine tea: from India Mint tea: from Morocco SOUP Tomato Dill Soup Creamy tomato soup with chunks of sweet tomato. Topped with sour cream. Chicken Tortilla Soup Steamy chicken broth loaded with smoked chicken, jack and cheddar cheeses, tortilla strips and scallions. Potato Cheese Soup Rich and creamy potato soup topped with jack and cheddar cheeses, bacon and scallions. Hot borchtch (à Ã¢â‚¬ËœÃƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã¢â‚¬ °): Traditional Russians soups made with beetroot, beans, cabbage, carrots and beef with thick dark bread. Butternut Squash and Sage Soup Olive oil, onion, squashes, fresh sage, chicken broth , salt and freshly ground black pepper Shrimp and Basil Bisque Unsalted butter, onion , carrots , celery , bay leaf, long-grain rice, chopped tomatoes, basil leaves, heavy cream, salt and freshly ground black pepper White Bean and Rosemary Soup with Roasted Garlic Croutons Unsalted butter, olive oil, onion, carrots, celery, vegetable broth, fresh rosemary Creamy Potato Soup with Sour Cream, Bacon and Chives Bacon, onion, garlic, potatoes, chicken broth, salt and freshly ground black pepper , sour cream, Cheddar cheese ,chives Wintertime Tomato Soup with Grilled Cheese Croutons Olive oil, celery, carrot, tomatoes, crushed tomatoes, tomato paste, vegetable broth, bay leaf, cream salt and freshly ground black pepper Stracciatella (Italian Egg Drop Soup) Chicken broth, eggs, grated Parmesan cheese, plus more for garnish, semolina flour, spinach, parsley, nutmeg, salt and freshly ground black pepper Mushroom Solyanka: cabbage with vinegar, tomatoes, and cucumber pickles, with little brine, mushrooms, onions, lemon skin. SALAD House Salad Mixed field greens with hearts of palm, red cabbage carrots. Served with your choice of a Candle dressing. Classic Caesar Romaine lettuce with herbed croutons in a creamy caesar dressing and sprinkled with toasted dulse. Chicken Salad Mixed leaves, chicken pieces, cucumber, tomato, corn, boiled egg and dijon mustard dressing Soba Noodle Salad Soba Noodles, ginger grilled tofu, shiitake mushrooms, edamame, julienne carrots, radish and sesame seeds over mesclun with a creamy wasabi dressing. Roasted Pear Salad Arugula, roasted pears, shaved fennel, cashew-tofu cheese and toasted walnuts. Served with a cranberry vinaigrette dressing. Aztec Salad Bi-color quinoa, black beans, red onions jicama topped with spiced pumpkin seeds and barbequed grilled tempeh. served over mixed field greens with a toasted cumin vinaigrette. Buffalo Chicken Salad Fried chicken tossed with spicy Buffalo sauce and served over a bed of mixed greens with Bleu Cheese crumbles, mushrooms, tomatoes and eggs. Best with Bleu Cheese dressing. California Bleu Salad Fresh mixed greens topped with Bleu Cheese crumbles, spicy sugared walnuts and fresh strawberries. Served with Bleu Cheese toast. Best with Sweet Balsamic Vinaigrette dressing. Hawaiian Chicken Shrimp Salad A skewer of spicy grilled shrimp and tender diced chicken tossed in a sesame marinade. Served atop fresh mixed greens with tomatoes, sweet pineapple chunks, walnuts and toasted coconut. Best with Asian Sesame dressing. Monterey Chicken Salad Herb seasoned or Cajun-style chicken atop fresh mixed greens with bacon and egg, tomatoes, jack and cheddar cheeses. Best with Honey Mustard dressing. Spinach Goat Cheese Salad Leaf spinach, red onions, mushrooms, bacon and egg with goat cheese, topped with spicy sugared walnuts. Best with our Hot Bacon Vinaigrette. Asian Sesame Salad Diced fried chicken tossed in our sesame marinade over mixed greens, red onions, tomatoes and mandarin oranges. Topped with Asian noodles. Best with Asian Sesame dressing. Smoked Chicken Cobb Salad Smoked chicken atop mixed greens with tomatoes, black olives, red onions, jack and cheddar cheeses and crumbled bacon. Best with Ranch dressing. Provence Salad Chicken, ham, corn, peppers, cheese, cucumber, tomato, egg, mixed salad with a whole grain mustard and herbs de Provence dressing Nordic Salad Smoked salmon from Norway, egg, salad, sorrel, chives and raspberry vinegar Scallop Caviar Salad Fresh scallops, sevrugas caviar, endive, cider vinegar and saffron SMOOTHIES and HEALTH DRINKS Orange, Banana or Berry Smoothie Milkshakes Banana, Strawberry, Mango and Kiwi with pieces of white and dark chocolate on the top. Vitamin Power Strawberries, kiwifruit, yoghurt, soy milk, wheat germ and honey (high in vitamins) Pick Me Up Banana, pineapple juice, coconut milk, yoghurt, honey, wheat germ and ice (energy booster) San Pellegrino Still or sparkling water Freshly Squeezed Orange Apple or Cranberry juice Glass of Milk DESSERTS Carrot Cake Decadent Chocolate Cake Daily Cheese cake Sweet Potato Pie Seasonal Fruit Crumb Pie Chocolate Mousse Pie ( For the detailed price, we have to consolidate it during the first 6 months of detailed marketing study) 4.4.2. Services Our employees are well trained waiters and waitresses. They will always welcome customers with warm smile and serve you in a very polite manner. We also offer takeaway or phone order services for people in a hurry. We just want to provide as much convenience as possible to meet our customers needs. 4.4.3. Price According to our marketing research, the average cost for drinks is around 100RUB (3euros), desserts for 100RUB (3euros), a good meal costs about 400RUB (12euros) for one person, etc. As we are a cafà © with better products and services, we would price our products above average, say: CoffeeChocolate: 5-8 euros Drinks: 3-8 euros Tea: 5-10 euros Soup: 5-8 euros Salad: 5-10 euros Desserts: 3-8 euros 4.4.4. Place (distribution) We plan to find a place near the business area because our main target is business people who care about quality of the products and services. In our future planning, we would like to develop our cafà © business in Russia through franchising after we have established the model of our cafà © brand, of course, this idea should be based on the good operation result of our first cafà © shop. 4.4.5. Promotions As we are a totally new cafe shop in Moscow, it is very necessary to use effective ways to make us known to Moscow people. We plan to use the following methods to promote ourselves: Advertising Advertise our cafe shop on magazines such as business magazines, food magazines, etc. and newspapers Advertise our cafe through radio, so that Moscow people can get the information during breakfast time, driving a car, etc. We do not plan to do advertisement, for it is too expensive for us, however, radio ads is a comparatively cheaper way. Showing billboard-type ads in business areas Using transit ads on buses, subways and commuter trains Internet Marketing We decide to build up our own website in order to provide as much information as we can to attract more customers. Sales Promotion Establish customer management system. Offer a fidelity card for customers when reaches a certain amount of consumption. And each time they consume in our coffee shop, they earn points into his card. The earned points can be used as cash to pay for the products they buy in our cafe shop. Offer coupons occasionally Offer free goods according to different national holidays (eg. Valentines Day; Christmas, etc. 5. Action Plan Research has shown that: Relationship Marketing is the ongoing process of identifying and creating value with individual customers and then sharing the benefits from this over a lifetime association. It involves Understanding, focusing and management of ongoing collaboration Between suppliers and selected customers For mutual value creation and sharing Through interdependence and organizational alignment. (From Gordon, Relationship Marketing, pg9.) To implement our strategy with this approach we need to focus on customer benefits on a long time scale basis. The action plan has been established using this approach. What Objectives Benefit When Who/Lead Team organization Organize the whole team. What are the objectives, the milestones, people in chargeà ¢Ã¢â€š ¬Ã‚ ¦ Project Manager (PM) Align the project strategy with the business customer expectations Be align on a same set of objectives Going the same way. PM Project Launch Start the new project and let it know Project team/PM Describing the process and the people involved Be aware of the advantages each one has to forecast and organize in advance. Understand the constraints and possibilities offered by the process. By knowing who is doing what and for which purpose, people can improve the whole process Taking into account the customer survey Designing the offer, adapt the menu Adapt to the consumer requirements Designing the offer

The iMac: An Apple innovation Essay -- essays research papers fc

The iMac: An Apple innovation Apple was definitely â€Å"thinking different† when it created the new addition to the Macintosh family, the iMac. It’s creative design and refreshing departure from the computer industry standard of boring beige boxes is gaining this marvel many optimistic reviews. This new personal computer, which is pronounced eye-Mac –the â€Å"i† stands for Internet, combines the computer and the monitor in one unit making it, in effect, an updated version of the original one-piece Macintosh. That makes the iMac ideal for people who want to conserve desk space. The iMac looks different: The iMac is housed in a translucent, two-tone plastic case that is aqua and white. Apple’s industrial designers describe the colors as Bondi Blue and Ice. The iMac’s chief industrial designer, a New Zealander, said the diaphanous blue-green color reminded him of the water off Bondi Beach near Sydney, Australia. Although Apple executives first discouraged speculation about alternative color schemes for the iMac, the company later succumbed to the popular demand by adding four new â€Å"flavors†, grape, lime tangerine, and strawberry. The mouse, the keyboard and even the power cable are translucent, too. The mouse is esthetically pleasing to the eye, but its slippery hockey puck shape has ergonomists shaking their heads. The iMac’s mouse is perfectly round and 3 inches in diameter by 1 inch thick, compared with Apple’s standard 4-inch-by-2  ½-inch mouse. Because its shape and size make it ...

My favourite stuff

In my leisure time I enjoy having a long drink and a bowl of popcorn watching a nice film.   I do not favor any category of film.   I normally read a review of a film and see what evaluation it had been given by the reviewer.   Although I have some favorite actors, like for example Robert De Niro in the films ‘The Awakening’, ‘Sleepers’, and ‘Meet the Fockers’, Al Pacino in the films ‘Devils Advocate’, and ‘Carlito’s Way’, and George Clooney in the films ‘Ocean’s Eleven’, ‘From Dusk Till Dawn’ and ‘The Perfect Storm’. A recent film that comes to my mind is Pursuit of Happyness.   It attracted me most for its comparisons to the daily routine.   In fact it is based on a true story of Chris Gardner.   To be sincere I do not really fancy so much the main actor of this film whom character is played by Will Smith, but he really has done his best to play such an excellent role.   While the boy in the film, who is also the real son of Will Smith manages to play an impeccable role in the film.   The story is about a salesman who is trying to sell medical scanners with no luck at all. While he possesses minimal money and the only breadwinner of the family is his wife, who is panic stricken on how to continue paying the house rents they have with insufficient income. The last straw that broke the camels’ back was when ‘Chris’ told his wife that he was inclined for the profession of a stockbroker.   As a result, she left home and allowed Chris to take the full custody of his son. In such a stance, Chris had to study to attain the job as a stockbroker, while trying to provide shelter for his son.   This part of the film revels the great commitment that Chris Gardner had for his family and for the job that he was inspired to reach. A story like this induces me to look at the bright sight of any situation and to be realistic in any condition in my life. Will Smith shows this entirely on how he keeps a smile on his face knowing the severe circumstances just to give hope and love for his son.   Knowing that these are real events from the daily routine of Chris Gardner, he managed to protect his son from the daily darkness, random misfortunes and homelessness. Even though I am watching a film I try to get a good source of education or knowledge or loving depending on the film.   For example through ‘Last King of Scotland’ I noted the hardships that people in Uganda suffered during the reign of General Idi Amin.   The braveness and courage of William Wallace in the film ‘Braveheart’ provided me good historical insights of Scotland during that epoch. Being a movie admirer I am always keen to watch a good film at the Cinema first.   I usually prefer a quite theater, with no disturbances from other spectators, which will hinder my attention on the film.   I also follow the Oscar Nominations and Awards thoroughly.   Indeed it is customary for me to watch all the movies in a cinema that were nominated to an Oscar.   I always try to match who will be the Best Actor, Director, Actress and Film before the award ceremony. Reference: Internet Movie Database. The Pursuit of Happyness (on line). Available from:   http://www.imdb.com/title/tt0454921/ (Accessed 9th April 2007).

Free Essays on The Great Mosque Of Cordoba

The Great Mosque of Cordoba, Spain The oldest works of architecture in Spain of which rests are left go back to the megalithic culture, approximately 3000 b.C. Anyhow, they are probably not exactly what you expect to find here. Lots of Roman monuments are conserved too, among the most important being the great aqueduct of Segovia and the amphitheater of MÃ ©rida. Absolutely stunning is what Moors have left in this country. The Great Mosque of Cordoba is one of the most visited sights by tourists, the other of course being Granada's Alhambra, which, is perfectly conserved, in its original condition. The Spanish Moors created a style of their own that differs in many aspects from their traditional architecture which you may find in Africa and introduced several novelties.This style is called Caliphal style. The Christians who lived in Muslim territory were called Mozarabes, and so is called their particular architectonical style which, combines Visigothic construction technics and caliphal style. After the country was reconquered from the Muslims, Moorish architects who stayed developed another new style combining their traditional architecture with Romanesque and Gothic elements, the Mudejar style. While the Moors occupied most of Spain, there existed still Visigoth kingdoms in the country's north. There you can find important monuments of Visigoth and Romanesque styles, of the latter in particular along the "Camino de Santiago". In 12th century Gothic style was introduced in Spain, arriving to its greatest importance during 13th century when the cathedrals of Burgos, Toledo and Leon were built. Gothic in Spain combines frequently with Mudejar-elements. Plateresque style is the Spanish variation of Renaissance style. The word comes from "plata", silver, indicating that it is much richer in ornamentation than for instance Italian Renaissance style. The finest surviving example of Spanish... Free Essays on The Great Mosque Of Cordoba Free Essays on The Great Mosque Of Cordoba The Great Mosque of Cordoba, Spain The oldest works of architecture in Spain of which rests are left go back to the megalithic culture, approximately 3000 b.C. Anyhow, they are probably not exactly what you expect to find here. Lots of Roman monuments are conserved too, among the most important being the great aqueduct of Segovia and the amphitheater of MÃ ©rida. Absolutely stunning is what Moors have left in this country. The Great Mosque of Cordoba is one of the most visited sights by tourists, the other of course being Granada's Alhambra, which, is perfectly conserved, in its original condition. The Spanish Moors created a style of their own that differs in many aspects from their traditional architecture which you may find in Africa and introduced several novelties.This style is called Caliphal style. The Christians who lived in Muslim territory were called Mozarabes, and so is called their particular architectonical style which, combines Visigothic construction technics and caliphal style. After the country was reconquered from the Muslims, Moorish architects who stayed developed another new style combining their traditional architecture with Romanesque and Gothic elements, the Mudejar style. While the Moors occupied most of Spain, there existed still Visigoth kingdoms in the country's north. There you can find important monuments of Visigoth and Romanesque styles, of the latter in particular along the "Camino de Santiago". In 12th century Gothic style was introduced in Spain, arriving to its greatest importance during 13th century when the cathedrals of Burgos, Toledo and Leon were built. Gothic in Spain combines frequently with Mudejar-elements. Plateresque style is the Spanish variation of Renaissance style. The word comes from "plata", silver, indicating that it is much richer in ornamentation than for instance Italian Renaissance style. The finest surviving example of Spanish...

Economic Injustice essays

Economic Injustice essays We live in a country today misrepresented by its own peoples' perception. The consensus that we live in the greatest nation in the world is not so much a feeling of nationalism as it is a forgone conclusion in the minds of millions of Americans. What a great many of these millions do not realize is that they are the victims of a government set up by our founding fathers to uphold a class system based on a very unproportional distribution of wealth. As the old saying goes, you need money to make money, and this is never more true than it is in the United States, the land where the rich stay rich and the poor stay poor. Howard Zinn asks, "What is economic justice?" There is no clear answer, except to say economic justice simply does not exist. One might ask when all this came about. The nation started under the greatest of pretexts. A nation of democracy, equality, and freedom. But freedom from what? Taxation without representation? Or maybe just taxation. The argument has been made that our country was started by land and slave owning men who did not want to pay their taxes. But the truth is the nation was started by a group of very wealthy men, who did not intend for "all men are created equal" to apply to the distribution of wealth. True, times were very different then. But many ideas and laws from the late 18th century that have no place in the 21st century still apply in situations today. Look no further than the recent election. An old system of choosing the nations leader by electors, created in fairness to southern slave-owners who counted each of their "possesions" as two-fifths of a person, is preventing the nation from electing the majority's choice as president. The debacle that is now being called "Indecision 2000" should be a wake up call to Americans living under laws past in another age for a much different nation. No one denies that poverty is a problem in the United States, and even more so globall...

'managing complexity' Essay Example | Topics and Well Written Essays - 3250 words

'managing complexity' - Essay Example They deal with me instead of me dealing with them because I have a very narrow understanding of them. Hence, they become increasingly disturbing. My approach to solving them or overcoming them has been rather unmethodical. My perspective of the problem is part of the problem or even makes the problem more complex. Having gone through this course, I have an entirely different approach to understanding complex problems. This course has equipped with knowledge and skills of handling complex problems using simple approaches. The most basic knowledge, which I come to appreciate, is viewing complex problems as systems, and using the system approach to understand and find ways of improving them. I now know that complex problems are made up of ‘components’ (causes, influences, effects, variables, etc). To fully understand these problems, I have to structure them—break them into many bits and reconnect them like a jig saw puzzle taking note of every move I make in the process. I am also equipped with skills of using one or more system diagrams to diagrammatically or pictorially represent the problems. These diagrams make it easier for me and others to graspingly contextualize your problem with a view to unravelling areas interventions and abstractions for solving or overcoming the problems. With all these knowledge and skills, I am now a system practitioner. I can understand and manage complex problems in my office, home using systematic thinking. For every problem I devote time to study I first look at myself as being a practitioner, I appreciate the complex real world situation I engage with, I put things into perspective to enable me contextualize new and better situations, while I manage my involvement in the situation I am trying to understand and improve. Now that I can to an appreciable extent juggle with the four balls a system practitioner juggles with, I can explain convincingly why the traffic hold up on my way to the

Economics recession Assignment Example | Topics and Well Written Essays - 1000 words

Economics recession - Assignment Example The beginning and impacts of the 2008 recession in individual countries today remains a constant reminder of the policies and measures the governments and financial analysts in the financial institutions ought to address as priorities. Most economists and analysts tend to an emphasis on the start and spread of the recession in 2008. While its spread is quite clear in the western countries during and after 2008, there is no doubt it began in the United States towards the end of 2007. The National Bureau of Economic Research (NBER) recognizes the global recession to have started in December 2007 in the US economy, when it was identified with the sliding of the labour market especially in the last quarter of the year (Borbely, 2009). However, it was only a hit for the national economy of the US until it spread to other linked economies in 2008. The cause of the recession is linked to the cyclic economic performance of the housing market in USA, which later affected the economic performances of other industries. The United Stated had been experiencing a steady economic growth, with a healthy labour market and a rapid growth in the housing market after 2001. In the housing sector, home prices increased and more construction took place, contributing to increased employment, mortgage financing and growth in real estates and generated a positive wealth effect that triggered higher spending vital for the overall economic growth (Goodman and Mance, 2011). All the housing price inflations in the USA tended to follow a particular pattern after WWII. The 2001-2006 case was no exception, as it was a period marked by loose monetary policy. Two years prior to the 2007 recession, the US economy experienced expansion in credit and money supply. This fuelled excessive borrowing at low-interest rates to finance housing purchases; this in turn increased aggregate demand for household products and other consumption (Stlouisfed.org, 2010).